Born from a family vision, Ranch Ramarin has become a standout example of successful tourism development in Slavonia. During their most intense growth phase, SWEN enabled them to simplify operations and keep everything running smoothly. This case shows how the right technology can support growth, reduce stress, and create a consistently exceptional guest experience.

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About Ramarin

Nestled between the Sava River and the gentle slopes of Dilj in the heart of Brod-Posavina County, Ranch Ramarin is much more than a destination — it's a symbol of what sustainable rural tourism in Croatia can become. Established in 2013, its name — Ramarin — carries a personal legacy, born from the names of the founders' children: Rea, Anja, and Marin. Each of them took responsibility for a part of the ranch's diverse offering, turning it into a thriving family business that blends tradition with innovation.

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Ramarin is a rare example of a tourism project that has evolved gradually, intentionally, and authentically. Inspired by the Austrian model of generational rural tourism, the Samardžić family invested in their land, in each other, and in a vision that honors both heritage and modern needs. Today, Ramarin is not just a place to visit — it's a place that makes people stay longer, return often, and feel deeply connected to Slavonia.

A comprehensive destination: nature, sport, gastronomy, and more

Ranch Ramarin offers an extensive range of activities and services that together form a complete destination experience. The core attraction is undoubtedly the horse ranch, with a variety of horse breeds and options for trekking, riding, and learning about equine habits from experienced trainers. But horses are only the beginning.

Guests can enjoy:

• Overnight stays in 11 luxury bungalows and 8 camping pitches
• The recently opened Ramarin Hotel with 18 luxury rooms, a wellness zone (sauna and jacuzzi), and a conference space
• Traditional Slavonian cuisine curated by Anja, based on local ingredients
• Wine tasting in an underground winery, with house-made Traminac, Pinot Noir, and Graševina
• Local rakija from their own distillery
• Fishing on four lakes
• Organized cycling tours with available rentals
• Sports courts for tennis, padel, pickleball, basketball, and mini golf
• Team-building experiences including pub quizzes and nature-based playgrounds
• Airstrip for ultralight aircraft 
• Horseback riding on top-quality horses of various breeds

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This richness of offer means that Ramarin caters to families, adventurers, business guests, and leisure travelers alike, while simultaneously boosting the local economy through partnerships with producers and hiring locally.

“Creating a recognizable destination is key to the success of continental tourism, as today’s guests are not just looking for accommodation, but for a complete experience that values authenticity, tradition, and uniqueness. The team at Ramarin has shown how to build outstanding accommodation supported by exceptional amenities, and we’re truly proud that SWEN can be a silent partner in building their brand.”

Antun-Gustav Kos, SWEN Sales Manager

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The Opening of Ramarin Hotel: A Natural Next Step

With the 2025 opening of the Ramarin Hotel, the ranch entered a new phase of growth. This modern, energy-self-sufficient facility is a testament to the Samardžić family's commitment to sustainability and excellence. The hotel features 18 luxurious rooms with sweeping views of the Slavonian plains, offering guests comfort without compromising the authenticity of the rural setting.

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The wellness area and multimedia hall expand Ramarin's appeal to include wellness tourism, business meetings, and corporate events. The architectural integration with the landscape and energy-saving solar panels confirm that green practices are at the core of Ramarin's business philosophy.

This infrastructural expansion is more than an investment—it’s a message: that rural tourism is viable, profitable, and future-facing when guided by consistency, identity, and a long-term strategy.

Recognizing the importance of retaining guests in a competitive tourism landscape, Ranch Ramarin launched its own loyalty app in 2025. This platform allows guests to collect points from various purchases—accommodation, dining, horseback riding, or court rentals—and redeem them for discounts or exclusive perks.

As Marin Samardžić explains:

“Every time guests visit the ranch, they collect points and unlock new benefits. The best part is how food purchases in the restaurant translate into free activities like padel, tennis, horseback riding, or even a free night. That’s what loyalty is about—not just returning, but feeling valued.”

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Simplicity of SWEN as an important success factor

Behind the seamless experience of Ranch Ramarin stands SWEN, the digital platform they use to manage bookings, customer communication, and loyalty data. In the words of the team, SWEN is more than software—it’s a silent partner in their everyday work.

Marin highlighted how crucial SWEN has been in simplifying complex operations:

“We wanted something intuitive, fast, and reliable — and that’s exactly what SWEN delivered. From reservations to loyalty tracking, everything is centralized, easy to manage, and saves us hours every week. It gave us peace of mind and helped us focus on what really matters: our guests.”

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Thanks to SWEN, the team at Ramarin can spend more time improving their services and less time dealing with manual work. The ability to personalize communication, track customer behavior, and respond quickly is a game-changer — especially for a destination with such a wide and diverse offer.

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SWEN arrived at a key moment — just as Ramarin was undergoing a major growth phase. Without it, managing everything so smoothly and successfully would not have been possible. SWEN played an important role in ensuring everything went as well and as painlessly as possible, with guests ultimately being the most satisfied.

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How SWEN simplified Ramarin’s day-to-day operations

SWEN Web Booking enabled Ramarin to accept reservations directly through their website, which are automatically transferred into the system without the need for manual entry. Guests can easily and quickly book their stay online, which has increased the number of direct reservations and reduced commission costs to OTA channels.

With the help of SWEN Channel Manager, all prices and availability for bungalows, rooms, and camping pitches are synchronized in one place, including on channels such as Booking.com. This has eliminated double bookings, improved occupancy, and made daily management much easier.

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Another advantage Marin highlights is SWEN's customer support, which he describes as respectful, responsive, and remarkably available during every stage — from implementation to daily use.

“The guys really deserve praise — never pushy, always polite, everything runs smoothly. The team is available whenever you need them —  24/7. It’s a real pleasure working with support like that and I recommend them wholeheartedly.”

This kind of support makes a big difference for a growing business like Ramarin, where every minute counts and reliable partners are crucial.

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Setting an example for the future of rural tourism

Ranch Ramarin is proof that rural destinations can become premium experiences. It is a story built on heritage, guided by a vision, powered by family, and elevated by smart technology. In a world increasingly saturated by impersonal travel, Ramarin is a reminder that authenticity, consistency, and care are still the most valuable currencies in hospitality.

Their model should not just be admired — it should be replicated. We’re extremely happy and proud to have Ramarin as our satisfied user.

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