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CAMP ZAGREB — CASE STUDY
Building the Future of Hospitality: A New Digital Platform in the Making
Croatian tech company SWEN Hospitality has finalized the acquisition of Diventa (ITI Computers), one of the region’s most established and widely utilized Hotel management systems. This merger creates a new IT hospitality group that, following full integration, will cover approximately 30% of the total market share.
SWEN operates under the Bornfight Group, co-owned by Tomislav Grubišić and Ante Mandić. This acquisition further solidifies Croatia’s position as one of the few European nations that, alongside tourism, is developing its own proprietary technological infrastructure—leveraging a natural competitive advantage in the industry.
The synergy combines Diventa’s decades of industry experience with SWEN’s modern technology approach. This move is not a conventional customer base acquisition, rather, it marks the beginning of a long-term product and technological transformation.
The objective is not simply to develop another isolated software tool, but to build a next-generation platform for the entire hospitality industry.
For current and future clients, this means the gradual consolidation of key business processes into a single ecosystem. SWEN’s long-term vision is to provide a software platform that serves as fundamental digital infrastructure, enabling hoteliers to manage:
"The focus is on delivering genuine business value—from optimizing occupancy and smarter pricing management to automating labor-intensive processes and ensuring real-time data reliability. This undoubtedly marks a new chapter for Diventa," state Nikša Ivanović, Katija Lonza, and Stane Kovačić, the leadership team who steered the company until the acquisition and will remain actively involved in management roles.
While Diventa brings a deep, foundational understanding of operational processes in hotels and campsites to the group, SWEN—led by Leonardo Dražić and Danijel Potočki—has spent recent years developing a modern cloud architecture focused on a centralized data layer, advanced analytics, and the gradual implementation of Artificial Intelligence. This specific combination of operational expertise and a modern technological approach was the catalyst for the merger.
"We have been developing SWEN for nearly five years, systematically and with a long-term vision to meet the actual needs of the market. Built on modern technologies with integrated AI, adaptation to change is an inherent part of our DNA. We view partnerships like this as an opportunity to create lasting value," conclude Ante Mandić and Tomislav Grubišić.
With over 30 years of experience in developing integrated Hotel Information Systems, Diventa’s solutions are utilized by a vast number of hotels, campsites, and tourist resorts, including some of the most operationally demanding properties on the market. The company emphasizes that the industry currently lacks a stable infrastructural platform upon which hoteliers can base their long-term operations—with a focus on measurable business outcomes, improved decision-making, and increased resilience in a highly competitive environment.
The merger of SWEN and Diventa is the first step in a broader growth strategy. Plans include:
The long-term ambition is clear: to position the group as a relevant European challenger in the hospitality technology sector. This acquisition is not the conclusion of a business cycle, but the beginning of a long-term project to build a next-generation hospitality platform with ambitions that extend far beyond the domestic market.
Embrace the future of frictionless hospitality with SWEN and transform your business today!
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